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Support your favourite band – The Blood Arm launch PledgeMusic campaign

We’ve been fans of the Blood Arm ever since seeing them in Colarado on an NME tour with The Hold Steady and Art Brut. We spent a hugely drunken evening debating the life of a touring rock and roll band. We were staying in a 5-star luxury spa hotel and they were sleeping in their van. There’s no justice.

One of rock’s best kept secrets, they mix grubby garage rock with Broadway ambitions to create something that’s punk, bubblegum, raw and camp all at the same time. It shouldn’t be as brilliant as it is, but that’s the joy of it.

After the release of last year’s critically acclaimed album Turn And Face Me, they are already plotting their next assault after relocating from LA to Berlin. They are launching a PledgeMusic campaign to raise funds for their next release Sister City.

Sister City will be the band’s fourth album release, completely self-funded on the band’s own imprint Pau! Records. With the money raised, they plan to record the album in June and release it early next year.

The band have made a video explaining why they have chosen PledgeMusic.

PledgeMusic is designed to help bands fundraise for forthcoming releases, encouraging them to participate with fans by creating fun and unique ways to access exclusive content and material. A portion of the proceeds will go to the American Red Cross plus they’re giving fans incentives for pledging. Examples of incentives include signed copies of the new album, rare out of print t-shirts, tickets to exclusive Pledger-only acoustic shows, an opportunity to visit the band in the studio, a custom scarf hand-knit by Dyan, and even the chance to have the band write and record a personalised song.

The garage rocking four-piece are also giving away a free MP3 alongside the launch of their PledgeMusic campaign – ‘Over Your Head’, which is available to download now via the A Badge of Friendship Soundcloud page.

It’s been quite a year for the band with keyboardist Dyan Valdes and frontman Nathaniel Fregeso making the big move from LA to Berlin.

“We wanted to follow in the footsteps of some of our other favourite artists who have moved to Berlin and done the best work of their careers – David Bowie, Iggy Pop, Brian Eno…” explains Dyan. “As the music industry crumbles, it has become increasingly clear that the best way to sustain ourselves and our music is to work directly with the fans who support us. Pledgers can be confident that the money that they spend on this campaign will go directly into making the album (rather than paying for record company overhead).”

It’s a great idea. You can support a band you are passionate about in much the same way as people support a football team – directly. When you listen to the album, it is truly interactive because YOU were a part of it. Get involved if you can, and look to see if some of the smaller bands you love are doing something similar.

This is genuinely revolutionary. We’re not just passive consumers anymore; we’re becoming patrons…sponsors. The Blood Arm are great; it’s exciting that their fans can get a chance to help influence their growth on such a meaningful level.


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