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I am the ongoing resurrection – Stone Roses announce more dates

Whilst it was inevitable that the Stone Roses comeback shows at Heaton Park were highly unlikely to be all she wrote, from a marketing point of view it made perfect sense not to go on about it too much. After all, would there have been such a fantastic scramble for tickets – a staggering 225,000 sold in a day, remember – if people had known that they could just sit tight and wait for the band to come to them?

Now that the cash is safely sitting in the bank, phase two of Operation ‘Fuck Oasis, we were here first’ seems to have kicked into gear with the news that the band are to headline next year’s Benicassim, on July 12-15, 2012. They will also headline Scotland’s T In The Park, which takes place the weekend before, July 6-8. Rumours abound that the band will also be announcing further UK festival gigs for this summer, with reports suggesting V Festival is another likely date.

This is what as known as ‘The Specials Effect’ in full flow. A highly anticipated reunion, which could be your last chance to see them soon morphs into a ‘one-off’ tour. Then said tour is extended. And then extended again. And then they are pretty much back and nobody bothers.

Best of luck to the band and it makes sense to give as many people as possible the opportunity to go and see them do their thing. What perhaps annoys those who shipped out a small fortune on tickets, travel and hotels was the promise of an unmissable chance to catch the band. It hasn’t quite worked out that way, though one could argue it was never likely to.

The days of bands being laid to rest are, it seems, over. Everyone who is anyone is back together and with fans far more interested in seeing old favourites than discovering new ones, it’s a trend which shows no sign of abating any time soon. But for anybody in Scotland or Spain rushing to buy festival tickets in case the Roses never come by again, the advice is simple. Keep calm and carry on – they’ll be in arena near you soon.

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